YouTube's Affiliate Play; The Publisher Value Prop | AdExchanger
Briefly

YouTube creators now have the ability to choose specific brands or products with appealing commissions for monetization. They can add bulk tags to products in videos, streamlining the process that was previously competitive for affiliate rates.
Publishers are shifting focus to high-quality content and ad placements, a change from last year's emphasis on native advertising and analytics. This shift is to distance themselves from 'made-for-advertising' inventory and adapt to new industry dynamics.
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