YouTube Shorts introduces new tools like Text to Speech function and 'Add yours' sticker for creator and viewer interaction, aiming to attract more creators.
YouTube Chief Product Officer said YouTube Shorts is growing with 70 billion daily views, emphasizing the potential for creators to build businesses on the platform.
Despite a similar format to TikTok, U.S. adults spend more time on TikTok than YouTube, with an average daily usage of 53.8 minutes compared to 48.7 minutes.
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