YouTube unveils 'Hype," a new way for fans to help smaller creators grow their reach | TechCrunch

YouTube's new "hype" feature allows existing viewers to boost a video's visibility, helping creators with fewer than 500,000 subscribers to expand their audience more easily.

The feature aims to empower passionate fans to participate in a creator's success by enabling them to hype videos, climbing them up a leaderboard to reach wider audiences.

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