A recent Nielsen report highlights the substantial TV viewing habits of Black Americans, averaging over 46 hours per week, surpassing the general population. YouTube leads as their preferred streaming platform, capturing 12.7% of viewing time. While streaming is growing among this demographic, traditional broadcast and cable channels still dominate their viewing habits, with 47% share combined. Brands aiming to engage Black consumers, who possess a $2 trillion buying power, must adopt strategies that resonate with their cultural experiences and community values.
Reaching Black consumers may not be a challenge-but connecting with us can be. Brands must prioritize engagement strategies that center diverse Black experiences.
Despite streaming gaining share with Black viewers year over year, broadcast and cable still account for a larger share of the demographic's TV viewing.
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