Oluwa Falodun, YouTube's communication manager, stated that the company has 'seen both strong advertiser and strong viewer response,' leading to the widespread rollout of Pause ads. This format claims to be less intrusive, although it remains uncertain if this means a reduction in other ad types.
Google's Philip Schindler commented on the positive responses to Pause ads, describing them as a 'new non-interruptive ad format that appears when users pause their organic content,' indicating a shift in advertising strategies on the platform.
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