As YouTube celebrates its 20th anniversary, CEO Neal Mohan outlines 'big bets for 2025'. The platform reveals that television has overtaken mobile as the primary device for viewing, with users watching more than 1 billion hours of content daily. New interactive features, such as the 'Watch With' function for live commentary, are set for rollout. Additionally, a focus on diverse monetization methods is highlighted, especially as over 50% of high-earning channels generate income beyond ads. YouTube also aims to strengthen its podcasting tools, emphasizing support for creators in this growing sector.
TV has surpassed mobile and is now the primary device for YouTube viewing in the U.S., with viewers averaging over 1B daily watch hours.
YouTube's 'Watch With' feature allows Creators to provide live commentary and real-time reactions, enhancing the interactive viewing experience.
Last year, over 50% of channels earning five figures on YouTube made money from sources other than ads, showcasing diverse monetization opportunities.
YouTube is rolling out more tools for podcasters to improve monetization and discoverability, indicating a commitment to supporting audio content.
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