"As we've seen both strong advertiser and strong viewer response, we've since widely rolled out Pause ads to all advertisers." YouTube’s communications manager highlights the new advertising approach.
"Advertisers unsurprisingly love them!" The positive response from advertisers during Alphabet's Q1 2024 earnings call indicates the effectiveness of these new ad placements.
The pause ads are designed to be 'less disruptive,' despite extensive user backlash over ad placements when videos are paused.
Users have taken to social media to express their dissatisfaction, with one user stating they may revert to a computer for ad-blocking.
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