YouTube is experimenting with integrating long-form videos into the Shorts feed, aiming to introduce viewers to diverse creators and formats through varied video experiences.
With over 70 billion daily views, incorporating long-form videos into the Shorts feed provides creators new opportunities for wider audience engagement and discovery.
This initiative reflects a larger trend in social media, where platforms like Instagram have begun mixing content formats, exemplifying the need for adaptation in content discovery.
The addition of live streams to the Shorts feed, alongside the integration of different video lengths, continues to evolve YouTube’s content strategy and viewer engagement.
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