In 2024, Channel 4 achieved over 2.3 billion views on social platforms, with significant contributions from YouTube. The broadcaster experienced a 169% growth in full episode content views on YouTube. Meanwhile, a study revealed that 54% of business leaders consider marketing a cost-centre rather than a revenue driver, highlighting a communication gap between leadership and marketing. Additionally, Adobe launched an AI tool aimed at simplifying video content creation, indicative of a competitive landscape for AI-driven creative solutions.
Adobe’s new AI video generation tool aims to simplify the content creation process, enhancing user capabilities to produce engaging visual stories using text and images.
Channel 4's 2024 social media success is significantly attributed to its strategic use of YouTube, leading to a remarkable 169% increase in full episode views.
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