YouTube creators are evolving from digital influencers to serious business leaders, exemplified by MrBeast generating $85 million in 2024, expanding into various business ventures.
Top creators like Emma Chamberlain stepping into executive roles and self-producing projects signify a shift towards creators being treated as mainstream media powerhouses.
The blurring of traditional entertainment boundaries allows A-list celebrities to promote on platforms like YouTube, akin to their appearances on late-night television, underscoring creators' influence.
Despite the rapid success and influence of YouTube creators, traditional entertainment institutions still struggle to fully embrace these digital pioneers into their frameworks.
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