YouTube is launching a new monetization feature allowing viewers to buy "Jewels" to send animated gifts to creators during vertical livestreams. This feature mimics TikTok's gifting system, enhancing engagement and support for livestreamers.
Eligible creators can earn a 50% bonus on gifts received through Jewels for the first three months, adding up to a potential $1,000 monthly bonus on their earnings.
YouTube's new gifting feature is restricted to vertical livestreams, accessible only via the mobile app, showing a strategic shift towards more engaging mobile-centric content.
Unlike previous support methods like Super Stickers, the gifting feature directly mirrors successful TikTok practices, aiming to boost creator revenue significantly and attract users to YouTube’s livestreaming option.
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