YouTube's new feature enables users to search directly from comments on videos, presenting popular search terms as clickable, bolded shortcuts, enhancing content discovery.
This update simplifies viewers' exploration of related topics, allowing them to dive into interests more easily, potentially leading to exciting discoveries across related videos.
However, the feature poses challenges for content creators, risking viewer distraction and potential retention issues as shortcuts may divert attention from their videos.
Creators have no control over which comments are searchable, which could result in unrelated content competing for viewers' attention, complicating the viewing experience.
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