The shift in the TV industry is significant; companies are not just selling TVs anymore—they're monetizing the viewer experience through ad-driven operating systems and data analytics.
As TV manufacturers pivot towards software-driven revenue, they lean heavily on data collection and ad sales, transforming the viewer into a highly valued asset.
Smart TVs, by prioritizing advertising revenue, create a viewing landscape filled with ads, impacting users' experiences while yielding substantial profits for manufacturers.
Data from smart TV OS is a goldmine; each user brings in substantial revenue through advertising, showcasing a new era in the TV business model.
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