A recent report suggests that LG TVs, including high-end OLEDs, might soon display full-screen ads during screensaver mode, which are region-targeted based on TV settings.
The ads, which sometimes promote LG's streaming channels and occasionally third-party products, appear muted, raising questions about whether users will always have this experience.
LG has identified a notable increase in brand awareness from these ads, especially among adults over 45, emphasizing the effectiveness of utilizing idle screen time for marketing.
Viewers can opt out of these ads by accessing the settings menu, indicating a choice in how advertising is handled on their LG devices.
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