Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 in earned media value (EMV) for every dollar they spend on influencers. Top performers get an amazing $18 of EMV for the same spend. Naturally, the benefits are cumulative when you work with the same creators over time. They'll be able to refine their output to even more closely align with your goals and become more effective at reaching your audience. Discover suggestions for strengthening partnerships with content creators.
Define success and set your goals Don't just start working with a content creator or agency without understanding what you want to accomplish. True, everyone wants more engagement and sales, but how do you aim for that in a replicable and sustainable way? Start by clearly defining: Who your target audience is. The value you bring to them. What messaging best communicates that value? The metrics that show you're delivering on that. Maintain that focus for each initiative and campaign you'll execute with your content creators. Don't be vague and only talk about increasing site visitors or brand awareness. Set good old-fashioned SMART goals (specific, measurable, attainable, relevant and time-bound). At our agency, we find staying measurable and focused brings continual success because we know what we're aiming for and how we're trying to get there. Plot a clear path for what you want to accomplish with your content creators.
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