"For years, Braden Wallake has posted everything from business lessons to animal pictures on his LinkedIn page. A fateful midweek post on a late-summer day stopped the marketing executive in his tracks. Wallake shared a teary-eyed selfie with a message about his feelings after laying off staff. Just like that, he was the "Crying CEO." "I woke up the next day, texted my marketing person and said, 'I think I went viral last night,'" said Wallake."
""There can be real benefits from CEOs being online, but there can also be great risks," said Ann Mooney Murphy, a Stevens Institute of Technology professor who has studied how company leaders gain social media celebrity status. "One needs to tread carefully." The pitfalls of social media usage for business leaders are becoming increasingly clear as more executives take to the platforms."
Braden Wallake posted a teary-eyed LinkedIn selfie after laying off staff that went viral and provoked harsh criticism, with users calling him manipulative and self-indulgent. Corporate leaders often pursue active social profiles to boost personal and firm brand awareness, yet many come off as cringey and risk harming reputations. Experts warn that online visibility can bring benefits but also substantial risks and advise caution. Social platform adoption among executives has risen sharply: nearly three-fourths of Fortune 500 CEOs had at least one account last year, and over seven in 10 Fortune 100 CEOs with platforms posted monthly in 2024.
Read at www.cnbc.com
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