#reputation-risk

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Marketing
fromMarTech
1 week ago

How generative AI is quietly distorting your brand message | MarTech

AI systems ingest public and private brand signals, producing authoritative-but inaccurate narratives (AI brand drift) that can misrepresent companies and damage market position.
Marketing tech
fromwww.bbc.com
4 months ago

M&S customers in limbo as cyber attack chaos continues

Marks and Spencer's ongoing cyber attack disrupts services, affecting customer orders and potentially harming the retailer's reputation.
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