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fromFortune
3 days ago

How Campbell's leaked audio turned a pantry staple into a PR crisis | Fortune

Just as families across the U.S. were heading into Thanksgiving weekend and stocking up on Campbell's staples, a leaked audio recording landed online of a company vice president mocking Indian workers, calling customers "poor people," and claiming its soups contained "bioengineered" or "3D" meat. The timing was combustible. A brand associated with holiday comfort was suddenly overshadowed by a senior leader's contemptuous voice, directed at the very people who buy and make its products.
Business
Business
fromFast Company
2 weeks ago

3 signs your workplace is unprepared for a crisis

Organizations lacking updated crisis management plans and AI governance risk rapid reputational damage from misinformation and emerging-technology failures.
fromMarTech
1 month ago

What ChatGPT says about your brand - and why it matters | MarTech

Few technologies have reshaped consumer behavior as quickly as ChatGPT. Launched in November 2022, the conversational AI tool gained 100 million users within two months. It now engages more than 190 million people daily, processing more than 2 billion queries. OpenAI has released more than 20 updates to expand its capabilities, transforming ChatGPT into a dynamic platform that generates articles, code, images, videos and more.
Marketing
Information security
fromDataBreaches.Net
2 months ago

Interview with Valery Rie-Marchive - Managing Leaks in Ransomware Negotiations - DataBreaches.Net

Leaked ransomware negotiations can expose attacks, undermine communication strategies, damage trust, and invite further exploitation unless crisis communication and coordination are managed promptly.
Marketing
fromMarTech
3 months ago

How generative AI is quietly distorting your brand message | MarTech

AI systems ingest public and private brand signals, producing authoritative-but inaccurate narratives (AI brand drift) that can misrepresent companies and damage market position.
Marketing tech
fromwww.bbc.com
7 months ago

M&S customers in limbo as cyber attack chaos continues

Marks and Spencer's ongoing cyber attack disrupts services, affecting customer orders and potentially harming the retailer's reputation.
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