#executive-branding

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Council Post: Crafting An Impactful LinkedIn Profile: A CEO's 9-Step Blueprint

Optimize your LinkedIn profile to establish trust and demonstrate leadership.
A clear, impactful headline is essential for attracting your target audience.
Professional photos and branding elements enhance credibility and connections.

Why being "real" is the new power play for CEOs

Corporate reputation is closely tied to that of the CEO, influencing up to 44% of a company's market value.

Executive Branding Expert Samantha McKenna Discusses How Executives Are Leveraging LinkedIn to Build Brands

LinkedIn is a powerful tool for executive branding, offering a unique opportunity for executives to stand out and engage with a large audience.
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