Gambling marketing has reached saturation levels in sports, particularly in darts and horse racing, where exposure appears excessive, often glamorizing betting to young viewers.
With over 1,159 references to gambling during the Paddy Power World Darts Championship, the report highlights overwhelming gambling promotion in sports broadcasts.
Paddy Power emphasized its commitment to high industry standards in social media marketing, claiming to focus on responsible advertising and not targeting children.
Sky Ireland stated its adherence to the Broadcast Advertising Code, ensuring that gambling ads are responsibly scheduled to limit exposure to children.
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