BuzzFeed has announced plans for a new social media platform aimed at addressing pervasive issues with current online environments. The company, known for its engaging content, stresses the need to counteract addictive algorithmic behaviors, expressed by CEO Jonah Peretti through the concept of "SNARF"—content designed primarily to please algorithms rather than foster creativity. The new initiative will prioritize authentic creator content, human curation, and a focus on positive online interactions, steering away from sensationalism and encouraging genuine connections among users.
BuzzFeed aims to create a new social media platform focused on joy, creativity, and authentic content, steering clear of current algorithm-driven content challenges.
Founder Jonah Peretti critiques today's internet for being overwhelmed by SNARF—content designed to manipulate users and algorithms, leading to unhealthy engagement.
The new platform promises human curation to highlight the best of the internet, helping users avoid doom scrolling while offering a more positive cultural experience.
The initiative comes in response to concerns over mental health impacts of social media, emphasizing real connections and enjoyable experiences over addiction-driven engagement.
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