In a pioneering move to redefine mobile advertising, Yieldmo has partnered with Impactful Outcomes to significantly boost campaign revenue and in-app inventory effectiveness.
The partnership has achieved a remarkable 28% increase in campaign revenue, unlocking new monetization opportunities through enhanced targeting capabilities and robust growth.
With a 121% increase in in-app addressability, the effectiveness and availability of inventory have dramatically improved, resulting in a doubling of overall campaign reach.
Despite challenges such as identifier depreciation by Apple and Google, the collaboration with NumberEight capitalizes on in-app advertising, projected to surpass 70% of global digital ad spend by 2028.
#mobile-advertising #in-app-inventory #targeting-capabilities #advertiser-engagement #digital-ad-trends
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