Take ClashTV, an online and mobile livestreaming platform that became a home for high-action sports such as streetball (a type of basketball played outdoors) and mixed martial arts in 2021.
Our content mostly involves smaller sports leagues and high school sports, especially in cases where we can help support communities of color. For example, we signed a brand sponsorship deal with Amazon Music earlier this year where we gave Amazon access to data that could help it identify streetball fans and athletes in exchange for an investment in public park space within underserved communities of color.
But ads monetization is slow-going. ClashTV is still trying to build its viewership, and advertisers have brand safety concerns about combat sports under the mixed martial arts umbrella. (One word: blood.)
[
add
]
[
|
|
...
]