In fiscal 2023, Yahoo! Advertising determined that approximately 96 million advertising materials were not approved and around 30.2 billion yen of advertising costs were invalid clicks, which will not be charged to advertisers, impacting LY Corp revenue.
LY Corp's transparency report indicates an improvement in ad quality, with a decrease in unapproved ad materials despite a similar number of fraudulent advertiser accounts detected in 2023 compared to 2022.
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