Elon Musk suing big-name advertisers for violating antitrust laws by taking business elsewhere after trying negotiation. Alleges they are missing low-priced advertising opportunities on platform with high brand safety standards.
World Federation of Advertisers and its members, including Unilever and Mars, accused of boycotting X for brand safety options. Complaint challenges their decision to not return to X.
The lawsuit does not account for reasons leading advertisers to stay away from X. Washington think tank ITIF criticizes lawsuit calling it 'fundamentally flawed'.
ITIF VP asserts businesses should decide ad budget allocation based on brand safety and values. Lawsuit's claim of missed advertising opportunities on X disputed.
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