"The most exciting aspect of Q5 is that it's not just more cost-effective, but also more efficient. From mid-December to mid-January, we see reduced CPMs and cost-per-conversion as consumers shop for post-holiday deals and products to support their New Year's resolutions."
"Last year, we saw a significant -34% reduction in the average CPM and a notable -19% drop in the average cost-per-engagement, making it the ideal time for brands to maximize their marketing spend."
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