X platform's brand safety score for advertisers hurt by error for almost 5 months
Briefly

from New York Post3 weeks ago
X's brand safety score on DoubleVerify erroneously displayed a low figure for months, dissuading advertisers from spending on the platform, impacting revenue.
New York Posthttps://nypost.com/2024/04/14/tech/x-platforms-brand-safety-score-for-advertisers-hurt-by-error-for-almost-5-months/
X emphasizes the significance of third-party verification for brand safety, stating that no platform should grade their own homework, urging industry reliance on sources like DoubleVerify for accurate ratings.
New York Posthttps://nypost.com/2024/04/14/tech/x-platforms-brand-safety-score-for-advertisers-hurt-by-error-for-almost-5-months/
Read at New York Post
#brand-safety #advertising #social-media-platform #third-party-verification
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