Since Musk's takeover of Twitter, now X, many brands have decreased or cut marketing spending on the site, highlighting the shifting landscape of social media and brand engagement.
'If there is one thing that is constant in marketing, it's that things are constantly changing,' said Michael Wall, emphasizing the need for brands to adapt to evolving markets and social media dynamics.
'Markets, consumer preferences and social media dynamics are continuously evolving. To succeed, we must proactively track these shifts,' said Wall, underscoring the importance of adaptability for brands.
Recent movements of users towards platforms like Bluesky and Meta's Threads reflect a growing polarization in social media that brands must navigate to remain effective in their marketing.
Collection
[
|
...
]