X has announced a beta version of its CTV app available on several app stores, aiming to create a video-first platform reminiscent of YouTube's design.
Snapchat introduces Sponsored Snaps and Promoted Places, enabling advertisers to utilize full-screen video formats without creating custom content, maximizing automation for ad placements.
Amazon's AI shopping assistant, Rufus, makes its debut in the UK, assisting users with product comparisons and questions, indicating a move towards enhanced customer support.
Snapchat plans to deliver unique, actionable insights for advertisers, consolidating engagement data into a self-serve tool to improve advertising effectiveness and strategy.
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