X has increased its lawsuit roster, naming major brands like Nestlé and Abbott in a case alleging an advertising boycott that began post-Elon Musk's acquisition of Twitter in October 2022. The amendment filed in Texas claims 18 members of the Global Alliance for Responsible Media stopped advertising on the platform between November and December. After a previous lawsuit against GARM and its members for financial harm, X’s CEO Linda Yaccarino pointed to findings from a U.S. House investigation backing claims of an illegal boycott organized to enforce brand safety standards.
In a Texas court, X alleges that the Global Alliance for Responsible Media organized an advertiser boycott of Twitter to enforce compliance with its brand safety standards.
Yaccarino highlighted a Judiciary Committee investigation that purportedly found evidence of an illegal boycott against X, leading to significant financial harm.
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