"It's a transformative shift for Wyndham and one we believe will help drive meaningful, long-term consumer engagement and, in turn, greater returns for our thousands of franchisees," said Marissa Yoss, vice president of media and brand marketing at Wyndham Hotels & Resorts, in a press statement.
Havas credited its Havas Converged model as the difference-maker in its pitch to Wyndham. Havas has been designed to foster collaboration by using data, technology and artificial intelligence to bring together the agency network's talent, capabilities, platforms and expertise.
In Q2, Wyndham dropped its more than $7 billion bid to acquire Wyndham Hotels & Resorts reported a 22.8% year-over-year increase in net income for a total of $86 million.
Outlining the chain's marketing plans for the end of the year to Choice Chief Marketing Officer Noha Abdalla, said Dentsu X would develop a media strategy that leverages the company's currently running 'A Stay for Any You' campaign.
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