"Eulogies have been premature entries,"
"I don't think that story is done yet. That's how I put it."
"So this was WPP Media's turn to go through that [restructuring] process, which has been a bit of a painful process over the years. Most folks would look at [it] and think [it] is necessary. WPP had an absolute empire of agency properti"
""unacceptable.""
WPP experienced revenue decline at the start of 2025 driven in part by tariffs. GroupM rebranded to WPP Media and launched the Open Intelligence AI-enabled marketing system in May. The company lost the Mars global media account in June. Mark Read announced his departure in July and Cindy Rose, formerly Microsoft COO, assumed the CEO role in September. Reorganizations moved Grey under Ogilvy to streamline operations. Q3 earnings remained weak and were described as "unacceptable." WPP faces client in-housing, AI disruption, and economic headwinds while pursuing consolidation and new technology to regain momentum in 2026.
Read at Digiday
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