Ryan Davies emphasizes the importance of everyday voices in political campaigning, stating that ordinary citizens have a more authentic impact than celebrities in connecting with voters.
Davies argues that authenticity is vital in modern politics: "People are more skeptical of big government and corporations... but they're not that skeptical of their community members..."
Highlighting a common mistake in campaigns, Davies says, "One of the mistakes I see in the space is... folks think of influencer marketing as just sort of the next iteration of celebrity work."
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