World's biggest ad buyer says Twitter is no longer 'high risk'
Briefly

from The Verge11 months ago
The world's biggest ad agency no longer considers Twitter as a "high risk" platform now that Linda Yaccarinoc - NBCUniversal's former head of advertising - is lined up to replace Elon Musk as Twitter CEO.According to sources speaking to the Financial Times, WPP-owned GroupM removed its "high risk" classification on Monday, and has informed its clients that the company is "cautiously optimistic" about Yaccarino's appointment.
Read at The Verge
#back #advertising #classification #financial-times #social-media-platform
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