The World Federation of Advertisers is discontinuing its Global Alliance for Responsible Media initiative, citing recent allegations that misconstrue its purpose and activities, causing a distraction and draining its resources and finances.
X (formerly Twitter) sued the World Federation of Advertisers and member companies, alleging that GARM's role contributed to an advertising pause after Elon Musk's acquisition of the company, accusing advertisers of withholding billions in revenue and violating antitrust laws.
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