If we'd done this but only half-assed it and apologized to some people or issued more of a blanket apology, then it wouldn't have been as funny or as sincere or even as weird. It's Skittles; we want it to be absurd.
The second-most-awarded campaign of the last year, meanwhile, came from Saatchi & Saatchi, which turned cookies into cheat codes with its 'Cheat Cookies' campaign with Oreo and Xbox.
#most-awarded-campaigns #advertising-agencies #creative-directors #campaign-success #global-recognition
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