According to a 2021 Nielsen survey, 88% of people trust recommendations from people they know the most. Word-of-mouth marketing builds brand awareness, credibility, and drives sales.
Word-of-mouth marketing involves consumers sharing about a brand through online reviews, personal conversations, and social media posts. Trust in friends and family makes it effective.
To market through word-of-mouth, focus on providing exceptional customer experiences. Solve your customers' problems and go the extra mile to impress them for them to recommend your business.
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