Ally's 50/50 pledge in sports media resulted in record positive sentiment (+96%), soaring brand value (+32% YoY), and significant awareness and trust growth among women, driving real business impact.
Ally involved partners like Disney/ESPN to overcome hurdles in securing high-quality women's sports media, highlighting the importance of collaboration in promoting equity in sports marketing.
Ally's commitment to supporting brand ambassadors and authentic partnerships demonstrates the significance of aligning values and maintaining strong relationships in driving equity initiatives.
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