Women's soccer and publisher Footballco turn to creators to score with brands
Briefly

from Digiday1 month ago
The National Women's Soccer League is experiencing remarkable growth in brand partnerships, thanks in part to strategic marketing and an embrace of creator content.
Digidayhttps://digiday.com/marketing/womens-soccer-and-publisher-footballco-turn-to-creators-to-score-with-brands/
NWSL's marketing team, led by Julie Haddon, has grown from one to 35 employees, showcasing a commitment to elevating the league's presence.
Digidayhttps://digiday.com/marketing/womens-soccer-and-publisher-footballco-turn-to-creators-to-score-with-brands/
Engagement on social media has surged 152%, with the NWSL leveraging platforms like Instagram and TikTok to boost visibility and attract new brands.
Digidayhttps://digiday.com/marketing/womens-soccer-and-publisher-footballco-turn-to-creators-to-score-with-brands/
The league's creator roster allows content creators to capture unique sideline moments, enhancing the fan experience and connecting brands with the team.
Digidayhttps://digiday.com/marketing/womens-soccer-and-publisher-footballco-turn-to-creators-to-score-with-brands/
Read at Digiday
#nwsl #women-soccer #social-media-engagement #marketing-strategy #creator-economy
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