Advertisers express concern that political polarization surrounding women's health care results in platforms taking overly cautious approaches, leading to ad restrictions even when policies are not violated.
Hertility's experience illustrates the inconsistency of platform policies, as TikTok blocks their ads despite the startup not offering fertility treatments, thus highlighting a lack of clarity in restrictions.
Meta's policy changes resulted from advocacy, leading to an allowance of women's sexual health ads, albeit with restrictions targeting only over-18 audiences, revealing ongoing disparities in health-related advertising.
Google classifies IVF ads under its 'birth control' category, leading to severe advertising restrictions. This classification raises questions about the fair representation of women's health services in digital advertising.
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