With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?
Briefly

from Digiday2 months ago
It's like a body rejecting the organ - Michael [Kassan]'s model is not a fit for UTA's more institutional model.
Digidayhttps://digiday.com/marketing/with-uta-michael-kassan-skirmish-why-do-hollywood-and-madison-avenue-make-for-strange-bedfellows/
There was hope at the time that it would spark a trend. Instead, it's been more of a slow drip.
Digidayhttps://digiday.com/marketing/with-uta-michael-kassan-skirmish-why-do-hollywood-and-madison-avenue-make-for-strange-bedfellows/
Read at Digiday
#hollywood #advertising #partnerships #uta
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