With the rise of retail media networks, marketers continue to grapple with lack of standardization
Briefly

from Digiday5 months ago
The reality is that brands on shelves will double down on the five to 10 who move the needle.
Digidayhttps://digiday.com/marketing/with-the-rise-of-retail-media-networks-marketers-continue-to-grapple-with-lack-of-standardization/
"It complicates the relationship," said Lauren Lavin, executive director, commerce practice lead at Group M.
Digidayhttps://digiday.com/marketing/with-the-rise-of-retail-media-networks-marketers-continue-to-grapple-with-lack-of-standardization/
Read at Digiday
#retail media networks #consolidation #marketers #ad dollars #CPG brands
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