With 'no silver bullet answer' how can APAC advertisers embrace a cookie-free future?

Having multiple prongs in the fire is the best way to meet the demands of a more fragmented system, says Dsouza, urging a multi-pronged addressability strategy for precision, performance, and scale.

Adopting first-party data strategies, alternative ID solutions, Google's Privacy Sandbox, and closed environments with retail media are recommended 'multiple prongs' by industry experts.

Read at The Drum