"Namely, this in many ways is affected by the already growing brands' interest in the 'accompanied content' outstream placements, which drive high viewability, yet are being available at lower CPMs, than instream ads, as well as the Sticky video placements."
"From the technical perspective, several aspects are to dominate the digital video advertising news: AI-powered solutions, specifically used to streamline the production of highly-personalised video ad creatives faster than ever before, and Video player SaaS tech, which should meet the continuously changing businesses' needs."
#online-advertising #video-advertising #outstream-video-ads #saas-video-player-tech #ai-powered-solutions
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