Why Twitch's push to woo publishers is facing challenges in 2024
Briefly

"We've seen that in some situations, Twitch would bend its rules a little bit to immediately [give Twitch] Partner [status to] organizations and publications - but when we met with them, they didn't really seem interested in doing that with us," Henry said.
"Amazon's going after non-endemic advertising partners," said Sam Bloom, head of partner strategy at the agency PMG. "That's a huge push."
Read at Digiday
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