Why Twitch is launching its own Fortnite Creative experience, 'The Glitch'
Briefly

Twitch's 'The Glitch' offers a unique Fortnite experience where users address a glitching virtual world, emphasizing the platform's strategic focus on engaging the gaming community.
Colin Garabedian emphasized the importance of brand partnerships: "Our goal is to create authentic opportunities that connect well with Gen Z and millennials, tapping into gamers’ immersion in the metaverse."
Read at Digiday
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