Colostrum, the nutrient-dense milk produced by mammals post-birth, is trending on TikTok as a health supplement, featuring in smoothies and claims of gut health benefits.
Celebrities are contributing to the colostrum trend, with influencers reporting benefits like muscle building and skin clearing, driving a $1.76 billion market projected to grow.
Though some studies indicate potential health benefits of bovine colostrum for gut issues, many are funded by industry; caution is advised due to lack of oversight.
Colostrum is rich in proteins and antibodies, primarily aimed at enhancing newborn immune systems, now rebranded as a superfood for adults seeking health improvements.
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