Only 19% would say they were familiar with the V&A. That problem was our starting place.
People probably associated the V&A with statues, ceramics, or paintings, but it's also Willy Wonka, Dr Martens, Star Wars, and Game Boys.
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Only 19% would say they were familiar with the V&A. That problem was our starting place.
People probably associated the V&A with statues, ceramics, or paintings, but it's also Willy Wonka, Dr Martens, Star Wars, and Game Boys.