Why the baby aisle is the newest hot spot on TikTok
Briefly

DeNaesha Gonzalez highlighted that parenting often involves self-sacrifice, as shown through her viral TikTok video where she noted a discarded purse in the baby aisle.
Cecily Bauchmann was inspired by DeNaesha's video and decided to leave a $100 gift card in the baby aisle, kickstarting a movement to help deserving moms.
The hashtag #shedeservedthepurse has gained traction, with many TikTok users sharing their own videos of leaving gifts and cash in the baby aisle to support moms.
The trend has sparked a conversation about the real struggles of parenting and the small acts of kindness that can make a difference among moms.
Read at Fast Company
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