A study by Edelman found that 81% of buyers cite brand trust as a deciding factor in their loyalties and purchasing behaviors. Companies must operate with full transparency to earn customer confidence and allegiance.
As the CEO of Carbliss, I've witnessed firsthand how radical transparency around all production and business operations drives powerful consumer loyalty and business growth. Committing to an open-book approach cements valuable relationships.
What consumers crave from brands is true candor about all key aspects, including ingredients, sourcing practices, pricing rationale, and regulatory challenges. Ongoing candid dialogue helps understand customer perceptions and build trust.
[
add
]
[
|
|
...
]