StreamElements' new SideSpons tool enables creators to display multiple sponsors simultaneously, enhancing monetization opportunities and improving viewer engagement through targeted advertising.
"What we've noticed is that creators, across all sizes, never monetize 100 percent of the audience. The core of it is to offer them more ways to convert." Or Perry mentioned this while discussing the goal of maximizing the creators' earning potential.
With StreamElements' performance marketing model, creators receive unique product links that track conversions, ensuring they only get paid when actual clicks lead to sales—aligning incentives between creators and brands.
StreamElements represents roughly 90 percent of all sponsored content on Twitch, showcasing its significant role in connecting brands with approximately 20 million creators across various streaming platforms.
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